We have mentioned often that we are big fans of real-world applications of blockchain technology and want to support that as much as possible. Although it's not masternode-related we have been looking into the Brave browser model, which tries to solve several problems that content-creators face. As of this week, Masternode Buzz has been added to the Brave publishers network.

If you are interested, you can use our referral link to download the browser and claim your free BAT tokens.

The fact is that current online advertising systems are inefficient. “User Attention” which is the most valuable asset in the marketplace is poorly managed. Users have to deal with privacy concerns, slower load times, ad clutters, and increased data consumption. Publishers and advertisers are not left out because they have to deal with increased ad blockers, multiple middlemen in the advertising space, inaccurate metrics measurement, ad fraud, and an overall lesser value for their money.

Brave web browser is trying to create a balance between all the participants. Brave flips the model where users are the product on its head. Users who feel stalked by intrusive ads and browser tracking now have the option to replace these ads with anonymous ads from the Brave network. The ingenuity of their solution is that users get paid for viewing ads. This makes it a win-win for all the parties involved.
According to Brendan Eich, the co-founder of the Brave:

we are building a new browser and a connected private cloud service with anonymous ads… I contend that the threat we face is ancient and, at bottom, human. Some call it advertising, others privacy. I view it as the Principal-Agent conflict of interest woven into the fabric of the web.

This is in line with the first content you see when you open the Brave website. It reads: “You are not a product. Why use a browser that treats you like one? Enjoy private, secure and fast browsing with Brave.”

An efficient browser, which is what Brave is trying to achieve will satisfy all the participants in the marketplace. Users will enjoy less disruption from ad impressions, publishers get more for their content, and advertisers can effectively invest their money. It is worth noting that users of the Brave browser will have two options available to them – ad removal, and ad replacement.