More and more players are entering into the crypto marketplace, in a bid to improve on existing solutions, or seek blockchain applications in entirely new industries. It is definitely going to be interesting watching these projects battle for supremacy, and sitting back to observe how this nascent technology may change the world as we know it.

Pure, an open-source cryptocurrency has launched their exchange platform, PureXchange. They confirmed this in an official Twitter post, stating that:
“PureXchange is Live Domain name https://purexchange.io. Thanks to all Pure Supporters”

A quick look at the exchange website and you can confirm that it is relatively easy to use. In just 3 steps, you can get started trading your favorite crypto – register, deposit, create buy and sell orders.

According to the exchange website, this is what they are trying to achieve, or rather the service they are trying to provide:

Purexchange is a global leader in the blockchain revolution. We operate the premier U.S. - based blockchain trading platform, which is designed for customers who demand lightning-fast trade execution, dependable digital wallets, and industry-leading security practices.

Pure as a cryptocurrency is trying to enable instant and anonymous transactions across borders, anywhere in the world. The cryptocurrency also supports masternodes, with 75% block reward. Although the brand claims that their solutions will “purify the blockchain”, we can only but wait to see how this project will evolve.